Since then, the brand joined forces with literally everyone who has anything to do with fashion or the bohemian lifestyle. Each piece, whether it be a ring, pendant, pin, keychain, or ring, sported the legendary tongue and lips logo. Together, the brand and the band rolled out an exclusive capsule collection of apparel, leather accessories, and jewelry. It was none other than the Rolling Stones. And it wasn’t a team-up with somebody known only in the biker community.
Speaking of celebs, the brand’s first collaboration with those dates back to 2002. If you want to wear what celebrities wear, Chrome Hearts will fit the bill. If you’re not scared of hefty price tags and you’re willing to shell out for the sake of showing off, Chrome Heart is for you. Who are the brand’s clients? If you follow trends yet stick to your statement style, Chrome Hearts jewelry is worthy of consideration. What they offer to the world is eccentric quality, elitism, and luxury cast in high-end materials. But Chrome Hearts chose their own path in this regard. The logic is simple – most riders aren’t ready to pay through the nose for trinkets. The majority of motorcycle jewelry brands, including yours truly, put a focus on cheap and cheerful products. No matter which store you happen to drop by, you are bound to discover an exclusive inventory and unrepeatable interior design. The New York branch, on the other hand, is the only full-blown furniture store. Now-closed Miami outlet delivered a candy department, one of its kind. In each of their brand stores, Chrome Hearts utilize one-of-a-kind top-to-bottom designs the highlight of which is the sought-after rock ‘n’ roll vibe. It opens up an endless vista to display the company’s iconic style. This seemingly outdated approach isn't without its pros. Needless to say, these motifs and a rather monochromatic color range earned them a loyal fan base comprised of bikers, rock ‘n’ roll enthusiasts, and those who are into a gloomy aesthetic.Ĭhrome Hearts are one of those rare brands that prefer brick-and-mortar stores to digital platforms to promote their products. Dark, mysterious, yet mesmerizing, these pieces pay tribute to iconic symbols such as crosses, skulls, daggers, spikes, and all this jazz. Despite diversity unique for a rather low-key brand, one thing remains unchanged – Chrome Hearts center its designs around motorcycle and gothic themes. The creative minds take pride in everything they do, and when they do it, they spare no time to make it flawless. Clothes, caps, sunglasses, household items, watches, decorative pieces, furniture … you name it. More Than Jewelry BrandĬhrome Hearts craft everything you can imagine. This was the starting point for the Chrome Heart fashion empire. In the year of 1996, the couple opened their first boutique in New York. But, taking an order for designing a collection of leather swimwear from a girl named Laurie Lynn, not only did Stark meet a new partner but also his future wife. A few years later, Stark and the brand’s co-founders parted ways. Stark thought this name would be a perfect fit for a business serving the needs of those who ride chromed bikes.
#CHROME HEARTS RING MOVIE#
Before the movie got its final name, its production title read ‘Chrome Hearts’. The first project the company fulfilled was costume creation for Chopper Chicks in Zombietown. Massive silver zippers, pronounced snap buttons, and the abundance of ornamentation formed their signature fashion style. Since he worked exclusively with silver, he brought the much-needed eye-catchiness to the leather jackets and chaps his partners crafted.
#CHROME HEARTS RING PROFESSIONAL#
Soon, professional jeweler Leonard Kamhout joined the duo. The businessmen felt there was a lack of high-end leather goods for motorcyclists and they aspired to fill this gap. The brand started in 1988 when a leather hides dealer Richard Stark and a leather designer John Bowman decided to launch a biker gear tailoring business. Exclusivity, disruptive ways, and a constant desire to outrage are the three pillars that support Chrome Hearts in the troubled waters of the fashion industry.
A prominent role in Chrome Hearts appeal is played by the aura of mystery. This niche popularity was so strong that style influencers, from rock musicians to fashion designers, yearned to become part of the company’s cultural heritage. While the brand is steadily strengthening its positions in mainstream fashion, it has been widely known in underground circles for decades.
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